Our different makes a difference

We are an anti-bullying/suicide awareness MOVEMENT dedicated to respecting individualism and celebrating our differences.

Learn About Our Movement

Be Unique Because You Matter

#SaveTheLine

Our Vision, Mission, & Values

We are dedicated to serving youth in the state of Georgia so they can find practical help to live safely in their community.

Our Foundation Builds Community

Who We Are

Vikki and Rico Ruiz are the momentum behind #BU and #SaveTheLine as they connect with local and statewide school systems, municipalities, community centers, and churches.

Get to know us.

Show the World Your Message

What does your # say about you? Get seen by getting the message out. Whether it’s standing together for #BU or with your own unique #, begin with the shirt that started it all!

View our collection of apparel and help support our mission.